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It’s fundamentally about efficiency – mostly time but sometimes direct cost-savings (pre-printed stationary)
But the gains in efficiency will be highly dependent on how well the software fits your business, integrates with your other software systems, and enhances the way you work.

Almost by definition, a bespoke system will provide the best software solution (technically) for your company - and one that you control.
Even so, a package is likely to be the most appropriate in many cases. For example:-
At other times, a package is not likely to be the most appropriate, but it is chosen over a Bespoke System because:-
There are many good reasons why a (good) Bespoke Systems is much better than an off-the-shelf package solution. Here are a few:-
If it is well-designed and well-written, you will have a system that fits your business processes precisely. This translates into simplicity, user-friendliness and efficiency. For example, a timesheet system would be designed to record time in the way that you require.
It is easier to operate a system that has been specifically designed to meet your own requirements.
Package vendors sooner or later tend to increase the number of features available in order to meet the demands of a varied customer base. The proliferation of options means that, for many users, the system becomes more complicated to use for little if any extra benefit.

It also provides you with long-term flexibility, and the ability to potentially integrate seamlessly with other systems.
The system can be amended and enhanced to meet changing requirements. The system can evolve with your business.
In many areas (but not all) the cost of a bespoke system can compare favourably with off-the-shelf packages. You do not, for example, pay more for extra users, and little training if any is required.
You don’t pay for:-

Depending on the circumstances, the initial costs of a bespoke system may therefore be comparable with an off-the-shelf package, or even cheaper.
You are much more likely to be able to seamlessly integrate a bespoke system with other systems in your company, as you have control over what functionality is provided.
Because you would become part of a relatively small client list, rather than part of a huge customer list for a package, you can expect a highly personal and responsive level of support.